DAY ONE (22.02.2018) - NATIONAL SEMINAR ON IMPACT OF E-COMMERCE ON RETAIL MARKETS FOR GOODS & SERVICES IN INDIA


FORENOON

SL. NO
NAME OF THE EVENT
 
TIME
 
TECHNICAL SESSION
1
Keynote Address
 10:00 am - 01.00 pm

 Keynote address by four eminent resource persons from the industry.



AFTERNOON

SL. NO
 NAME OF THE EVENT
 PARTICIPANTS
 TIME
 
RULES
 PRIZE MONEY
1  

Paper Presentation




PG students and Research Scholars.
Maximum of TWO per Paper

2.00 pm to 5.00 pm


The full paper with a maximum word count of 4000 along with 200 words abstract and declaration from author(s) can be sent to the following email id. estuary2018@imu.ac.in


The submission should be in 'Times New Roman font' at 12pt with 1.5 spacing in MS Word format


Short listed papers will be published in an edited volume with ISBN by IMU.


Plagiarised entries will be disqualified.

Decision of Jury will be FINAL.


Deadlines : (Extended)

Receipt of Full Papers(With abstracts)  : 12th February 2018

Intimation to shortlisted entries   : 14th February 2018


Abstracts will be published in Souvenir. The souvenir will be released at the Inaugural function of Estuary `18


Papers selected for Final Presentation:9 Participants

Final Presentation: 15 minutes with PPT; 5 minutes Q&A each.

Evaluation Criteria: 60% weightage for paper content and 40% weightage for presentation skills and defense.

1st Prize - RS.50,000


2nd Prize - RS.30,000


3rd Prize - RS.20,000



PLEASE NOTE: Prelims for all the Day Two Events will be conducted on Day One.


THEME AND SUB-THEMES FOR PAPER PRESENTATION


THEME: " Impact Of E-Commerce On Retail Markets For Goods & Services In India"


SUGGESTIVE SUB-THEMES:

The list is suggestive in nature and are not exhaustive. Participants may choose any related themes or a hybrid of the sub-themes suggested.


• Future of Retail - E-Retailing /Internet retailing, Non - store Formats in India


• Social Media for maximizing Retail Profits


• Shaping the USP( Unique Selling Proposition) as a key to Success


• Customer Retention - Retail's biggest challenge today


• Same day delivery in e-retail


• Increasing purchasing power of millennials - impact on Retail sector


• Mobile Technology & the Connected Customer


• Improving digital marketing effectiveness


• Digital platform edging towards consolidation


• Subscription based business- are they the future?


• Artificial Intelligence for Smart Prediction in e- markets


• Data mining/ Big data for Ad targeting


• Chatbots in digital marketing - Rising popularity


• Unified commerce (merging commerce with e commerce


• Retail Industry & Economy - Paradigm shift from Saving to Spending


• Consolidation in e - commerce sector


• E-commerce law including dispute redressal in India


• E-commerce in Banking/Insurance sectors


• Cyber security issues of e-commerce business in India


• FDI in e-commerce in India